Channel | Engagement

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year's slowdown led

Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that's not all: A separate continuity campaign brings in long-time

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream

Victoria's Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel's

It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek's November video premiere after its spring fling with the theatrical release

It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek's November video premiere after its spring fling with the theatrical release

Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream