Channel | Engagement

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association

JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as "gifts under $25," "gifts for him or her," "gifts for home" and "gifts for nostalgic memories."

It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn't

Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the

IT'S EVERY PROMOTION professional's mantra: When times get tough, is always the first thing that gets cut. These days, the

RADIO DISNEY tunes in to McDonald's Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald's (and McDonald's second go at a separate

After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of