Channel | Engagement

The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August

The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

Cataloger Lillian Vernon has launched its first-ever branded credit card.

Mailer groups applauded Postmaster General Jack Potter's announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer's best practices from its New York headquarters. DIRECT:

Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just

You're walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn't get the