Channel | Engagement

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will

Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The

EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I'd thought of that! Then there are the even less frequent occasions where

FOR MANY COMPANIES, THE uncertain state of the world and the economic downturn has spelled disaster. But for King Arthur Flour, while it hasn't exactly

Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.

To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.

Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the

L'Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L'Oreal works with the

Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated