Channel | Engagement

Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

After a month, Pepsi's Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

Videogame hero MegaMan turns 15 this year, and Kraft Foods, J&J Snacks, Pik Nik Foods and Cinemark Theatres are among six marketing partners on board

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

While Hollywood continues to churn out movies based on classic comic book characters, The History Channel has been pouring through DC and Marvel comic

The Dannon Co. will sample new Light 'N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,

Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support

The outlook is blonder and greener for MGM as it prepares for next month's sequel to one of its most successful films in recent years. Legally Blonde

North Carolina has started auditing companies for sales tax it says is owed on postage. The audits, now in the administrative hearing stage, involve small