Channel | Engagement

Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month.

Unilever's Hellmann's mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don't Have to Lift a Finger Party Sweepstakes.

Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success

Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you've made from that site over time? Probably not, as

Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the

This month, Topbulb will drop the initial test mailing of Lighting for the Home, the company's first consumer catalog. Overall, 100,000 copies of the

Well, it's happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

Hollywood marketers gathered at The PMA's annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO's

Broadcast networks brought in a record $9.3 billion at this year's upfront, the annual spring selling period when the six nets present their fall lineups