We’re Having a Party
When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it's a widely used idea especially
When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it's a widely used idea especially
No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school
VANITY, THY NAME IS YOUTH When Johnson & Johnson's Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was
A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in
These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.
SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,
Best Western Hotels is teaming up with MasterCard's latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders
Delta Air Lines is offering its online customers a chance to win a trip to Aruba this summer by purchasing tickets at its Web site. Customers can register
VH1 this week wraps up the VH1's Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles