Channel | Engagement

Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League's NFL Players Fantasy Football. The

Anim production company FUNimation figures there isn't a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what

In its biggest marketing campaign yet, HIT Entertainment is hyping Bob the Builder: A Christmas to Remember with a slew of fourth-quarter promotions.

Pete's Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture's Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting

Cheesemaker Saputo ties with Warner Bros.' Looney Tunes: Back in Action for a $1 million-plus back-to-school promo touting Frigo Cheese Heads snacks.

For its annual Shark Week programming block, the Discovery Channel is taking the sharks to the pavement and the pools in four major markets. Shark bite

Mervyn's retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment's Schoolhouse Rock property for a back-to-school program

Marketing conglomerate Alloy will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen girls

Showtime Networks has re-teamed with Toys "R" Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through

Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.