Engagement
-
Data Driven ROI
The Joys of Remailing
When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000
-
Direct Marketing | Print
Mailer Groups Laud Bush Postal Commission
Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports
-
Direct Marketing | Print
USPS Signs Tentative Pact With Two Unions
The U.S. Postal Service and two of its largest employee unions, the American Postal Workers Union and the National Postal Mail Handlers Union, have reached tentative agreement on a two year contract.
-
Direct Marketing | Print
Mailer Groups Laud Presidential Commission on USPS
Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.
-
Direct Marketing | Print
Bush Creates Postal Commission
President Bush has created a commission to explore the U.S. Postal Service
-
Direct Marketing | Print
USPS Cuts Losses in Half, Volume Declines in 2002
The U.S. Postal Service has reported a net loss of $676 million for fiscal 2002, down from an initial estimate of $1.35 billion. The postal service lost
-
-
Direct Marketing | Print
Four More Years—The Story Behind the Postal Windfall
You may have heard that the U.S. Postal Service “found” $27 billion. Besides hoping a similar windfall comes your way, you might wonder: Where did they find it and how did this happen?
-
Direct Marketing | Print
Prosperous Journey
Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog
-
Direct Marketing | Print
Good News for Postal Reformers
One post-election boon to direct marketers is the promotion of Sen. Susan Collins (R-ME) to chairman of the Senate Government Reform Committee. Maine