Channel | Engagement

In conjunction with the debut this month of a new Barbie storybook series, Random House Children's Books is sponsoring a sweepstakes to drum up interest.

KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time

Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever's Brut line of men's deodorants for $55 million. The deal is expected

Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,

Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain's 205 restaurants

Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to

Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with

A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship. The basketball aficionados at your

Marketing conglomerate Alloy, Inc. will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins