Channel | Engagement

Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The "Cool Ideas" sweeps begins this month and ends Jan. 30. Contestants

Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate

TV network ABC has formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming. The deal lets

This month Toys 'R' Us is offering a purchase-with-purchase promotion featuring a Sesame Street jumbo Elmo plush toy by Fisher-Price. Plush Elmo helps

Discovery Networks and Time Warner Cable team up next year to promote TLC's new series Clean Sweep with a sweepstakes. The "Time to Come Clean" sweeps,

The N, Nickelodeon's nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International

Health Spa in a Box released its newest and largest catalog in September. The eight-page, full-color effort was produced for $5,000 a figure that would

Seriously competitive tactics, generally in the form of offers, virtually tumbled from the pages of the fall/holiday catalog assortment. But did the featured

This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.