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The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions' greatest strengths:
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions' greatest strengths:
At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.
If done well, events can be a marketer's dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers. But finally, things
Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
Wheel of Fortune and American Express are joining forces for the first time to introduce AmEx's Blue Cash to viewers. Through Dec. 19, Blue Cash from
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams