Jose Cuervo Offers $1 Million For Spot Near Hollywood Sign
The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words "Cuervo Nation" beneath the city's best-known landmark, the
The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words "Cuervo Nation" beneath the city's best-known landmark, the
FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,
It's growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It's growing smart: Stores are built in
This is the year it's finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the
Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,
TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the
Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January
Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped
Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing