Channel | Engagement

It doesn't take a genius to figure out who a merchant's best customers are: They're the ones who shop most frequently and spend the most, of course.

Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC's Trading Spaces to tout its sweepstakes

Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.

How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I'd decided to

This month and next, General Growth Properties will bring Nickelodeon's Noggin brand into a handful of malls with Club Noggin centers. They will test

Whether it's a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in