Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster's has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out ...
Despite controversy over fast food contributing to rising obesity, hamburger chain Krystal is holding its first-ever world hamburger-eating championship this fall. Billed as the Krystal Square Off, the 11-event hamburger-eating circuit will run ...
After a successful 2002 run with Spider-Man, Dr Pepper has signed on as the exclusive soft drink of the upcoming Spider-Man 2, due in theaters this month. In two new instant-win games, tied to the June 30 theatrical release of the Sony film, talking ...
Kellogg Co., Kraft Foods, General Mills and Unilever are participating in a low-carb promotion running in 50 Wisconsin supermarkets. The June 2-13 in-store promo showcases low-carb products and uses a carnival-style Carb-o-Wheel to demonstrate the ...
Universal Studios has created Universal Studios Partnerships (USP), an agency-inspired entity designed to oversee multi-divisional corporate alliances as well as theatrical and home entertainment promotions. USP will service the needs of both Universal ...
Loews is reaching out to customers this summer with a giant three-story popper that makes its debut outside the Sony Loews Theater in New York City on Broadway and 68th Street on June 6. The popper will promote the upcoming Discovery Channel show, Big!, ...
PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you've got make sure both the bride and groom are happy walking down the aisle together.
I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These
IT SEEMED LIKE an innovative partnership between Columbia Pictures, Marvel Studios and Major League Baseball when they announced plans to emblazon the
Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last
