Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when ...
Coca-Cola Co. has no plans to curb its Unexpected Summer promo despite security concerns on military bases. Some military officials are worried that the cell phone and global positioning chips seeded in more than 100 cans could be used to eavesdrop on ...
Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found ...
It's time again in our country's democratic cycle to elect those who will shape and influence the economic, environmental, international and societal
PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to
Gibson Carey, Procter & Gamble's VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You're probably thinking, not unkindly,
The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,
IN A HIGHLY anticipated deal, McDonald's Corp. has joined forces with Sony Connect, Inc., which is angling to be a major player in the digital music world.
Did you know that an ostrich's brain is smaller than its eye? That's just one of the interesting facts you never knew you wanted to know that can be discovered
Broadcast networks broke new ground at this year's upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming
