Channel | Engagement

Tips for small businesses on working with mailing list brokers.

Facts and figures on small business use of direct marketing.

Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating "20 terrific years!" in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the ...

NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to ...

A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather's Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD ...

Terrye Jackson will take a very long, well-deserved nap. She broke the Guinness World Record for consecutive television watching in an NBC promotion to drive viewers for its Olympic coverage. Jackson was one of 22 contestants who qualified for the ...

Even before Janet Jackson's infamous "wardrobe malfunction," the National Football League had decided to make its entertainment events more football oriented, starting with this season's NFL Opening Kickoff special. The league said it would control all ...

Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new ...

Subway has introduced new premiums for its Kids' Paks, four toys based on the TV show Xiaolin Showdown, set to premiere its second season next month. The toys—Bot Trainer, Dojo Squirter, Dragon Toss and Kimiko Copter—became available Monday and will run ...

Dunkin' Donuts is sponsoring the 2004 Duff Challenge, amateur one-day, two-player regional events, underway at more than 80 public golf courses across the United States. The events are open to any amateur player with a handicap index between 7.0 and ...