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3 Steps for Using Audience Culture to Improve Brand Marketing
Targeted demographics are often too broad or general to resonate with a specific segment of consumers for brand marketing.
Targeted demographics are often too broad or general to resonate with a specific segment of consumers for brand marketing.
Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.
This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”
An ambitious activationwarned SXSW attendees of the apocalypse, which coincidentally just happens to tie in to the debut of Good Omens.
Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.
To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.
Original research and quotes from customers are among top elements in content that help build B2B brand trust.
Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.
Email is a major workhorse when it comes to boosting engagement and conversion. Here’s eight tips for better email marketing ROI.
International Women's Day brings brands out in force—Bud, Celebrity Cruises, The Body Shop and many others—to celebrate women.