![Story at Macy's](https://chiefmarketer.com/wp-content/uploads/2019/04/colorstoryyellow-160x125.jpg)
Macy’s Reimagines Stores as if Scrolling Through Instagram
The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.
Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.
While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.
Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
L.L.Bean's Kathryn Burke Pratt and WSJ CMO Miki King talk about "how and why centralizing their teams was so important.
Here are four tips to help prove the value of PR in marketing to your company's c-suite.
B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.
Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.
Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.