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Hickory Farms Recharges with a Spot-On Digital Marketing Strategy
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.
A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.
Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.
Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.
Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Most presentations on brand strategy don’t typically begin with an apology, but the market position of Boeing is anything but typical.
There’s more focus on not just content, but content experience. It's time to use this opportunity to focus on advancing the experience.
For AT&T Business, 5G is the next big thing, and it is using content featuring everything from medical centers to Batman to bring the tech alive.
Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is reinventing the brand—and marketing too.