Channel | Engagement

Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.

Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids back to school this fall with a handwritten note on the packaging.

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

Despite all the conversations, insights and education around marketing to women, some brands still don't get it.

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

Global Brand Management VP Mara Downing shares the marketing secrets behind the PGA Tour's John Deere Classic.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.