Engagement
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Engagement
P&I Postscript-Parago
PARAGO: a rebates provider, has partnered with PayPal to give consumers a unique offer: the option of receiving their rebate payouts into a PayPal account
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Engagement
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important
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Engagement
Sales Forces Unite
Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it’s time to
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Engagement
6 Ways to Use Local Radio to Drive Consumers to Retail
Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.
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Engagement
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach
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Engagement
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand’s history, distributing 1
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Direct Marketing | Print
Dog Days of Summer
SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot
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Direct Marketing | Print
Bigger Carts Mean Better Shoppers
Most retailers are adept at persuading shoppers to buy a particular item. Increasing the lifetime value of customers by turning those one-off item purchases
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Direct Marketing | Print
Know Where Your Customers Came In
Even if your Web efforts are booming, don’t give up on good old fashioned direct mail just yet. Catalogs and snail mail could well be generating your