Channel | Engagement

This year marks Cabela's 50th anniversary, and to celebrate, the outdoor-gear retailer has unleashed a sweepstakes offering its largest prize pool to date

Living up to its name, Wise Foods is following the wise old saying "If it ain't broke, don't fix it" when it comes to its sweepstakes strategy.

Word of mouth is valuable only because of what causes it and because of what it drives. It's time to move the conversation about conversation away

Chevy is giving its old-style events some modern whizbang with a dose of augmented reality

Barbara Wells, senior vice president for Staples promotional products, talks about how the year is shaping up and the changes the industry is undergoing

The upside of the predictable things in life is that we don’t waste any brainpower worrying about them. The down side is … we don’t waste any brainpower paying attention to them

Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters.

If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace