Channel | Engagement

Kraft finds success in its "Tuesday Night Tickets" promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.

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Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.

Today’s marketer live s in a multichannel world. But for many businesses, a print catalog is still the single largest driver of online business. And to make your catalog continue to perform, you must have the right contact strategy and know how to maximize results by each channel.

The Recreational Boating and Fishing Foundation is slowly expanding its direct mail pilot tests trying to get boat owners whose registration have lapsed to re-register in their respective states.

More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace

So you’re in the hunt for promotional products suitable for seniors. A list pulled from a conversation on Linkedin among industry professionals searching for just such items turned up the following:

Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.

Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the “Fan-Made Contest” are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner…

A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products