Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: Are print catalogs likely to remain a good prospecting tool for marketers?
It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.
Each week, Chief Marketer and NextMark offer you a selection of files new to market.
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...
The Grove in Los Angeles makes it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.
Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix.
Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com
Dentist network Smile Brands has received a 30% return on investment from its first test of more than 35,000 door hangers in several Colorado cities.
Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.
In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20.
