From the classical Greco-Roman world through the later parts of the medieval periods, there have always been humans who practiced alchemy, the quest to turn ordinary base metals into gold. As it became clear that such a process was for all intents and purposes impossible, the practice faded from the scene. However, the perception that…
NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”
Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s…
The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.
What can large B-to-B businesses learn from the techniques that small business owners know so well?
Sun Life Financial's marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.
Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.
We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.
The Canadian Wildlife Federation has begun cutting its direct mail fundraising volume by nearly 10% and increasing its targeting efforts, as part of an overall efforts become more environmentally responsible and cut costs.
Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.
