For years there has been a strong demand for pre-movers—people planning to move. This was prompted by moving companies, who wanted to pitch the pre-mover on their upcoming moves. When online surveys became popular, companies started asking "are you planning to relocate within the next three months?" Those names became the first pre-mover lists.
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:
There is no question that the U.S. Postal Service is facing financial trouble. In early September, Postmaster General Patrick Donahoe characterized its "restrictive business model" as being in a state of "crisis." Remedies for this crisis could include anything from rate increases to curtailed delivery days to reductions in labor forces.
As marketing times change fast check out these new rules for conducting sampling programs.
It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.
When it comes to leads, it's tempting to think that more is better. But the truth is, enough is
A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year
Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
Women's apparel marketer Chico's FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic
