Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school
When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.
A new national study from the Shopper Technology Institute has enlightened us on retailer's use of social media.
This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices
For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us…
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How much have the U.S. Postal Service's annual summer postage sales helped the industry?
Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.
Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to…
