The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.
Tony's Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA's Need for Speed World MMO racing game.
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.
Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What impact will the USPS’ ever-worsening financial picture have on direct mail?
The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.
Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.
The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff
The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market
