Channel | Engagement

The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: As online and mobile media continue to grow, are traditional media like package inserts, statement stuffers, door hangars and the like still important name sources?

When a marketer delivers goods in advance of payment, as in a "bill me" situation, there is a greater possibility of a lack of commitment on the prospect's part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard. For Hearst Magazines,…

We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.

Universal Studios is promoting the "Tower Heist" movie with a Facebook scavenger game that offers credits for uncovering "Heist It Back" buttons in the network.

Levi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.

Travelocity let its “Roaming Gnome” fade from view over the last year or so, but as it soon found out, its customers didn’t agree. That led to the brands largest promotion to date, the "Roaming Gnome?"

While it'll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won't be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.

How can you make the most of LinkedIn to build your business's social profile

Rebates are the most effective way to drive sales without resorting to permanent price reductions.