2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film…
If you
2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa
Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile
Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:
Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.
Facial rejuvenation firm Lifestyle Lift debuted a new long-form DRTV spot this month featuring 1970's pop icon Debby Boone. Lifestyle Lift's core demographic – women in their mid-50s through mid-60s – influenced the choice of Boone as spokesperson. "We wanted someone with a wholesome image who was relevant to our target audience," says Lifestyle Lift…
Gamification is the process of making the expected fun – or at least a little more interesting. Here's how you can get started incorporating gamifcation into your marketing and loyalty campaigns
Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.
Direct marketers usually aren't very creative about how they take advantage of their marketing databases. Sure, modern marketing databases are used to make general decisions about whom to promote. Typically this is done with rules-based logic such as recency, frequency, monetary value (RFM) cells or—even better—with statistics-based predictive models. However, this is just scratching the…
