Florida Dentist Prospects With Postcards
A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year
A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year
For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy
There are many ways businesses can use inserts to add balance and reach to their online marketing programs
For the ninth consecutive year, Macy
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?
Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.
Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently
The USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done.
Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London
The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.