Channel | Engagement
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands' mobile portals.
Events
Contests/ Sweeps
Aggregated Content Helps Microsoft VAR Start Social Conversations
Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.
Can a “Great For You” Food Label Build Loyalty?
Walmart adds "Great For You" icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?
Integrated Marketing Boosts NC Symphony Ticket Sales
A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own
Chief Marketer Listline February 6
Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.
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