Planning Holiday Mail Patterns in an Election Year
Some uncertainty looms about how the Presidential election will affect direct marketers' mailing patterns and spending.
Some uncertainty looms about how the Presidential election will affect direct marketers' mailing patterns and spending.
As the event-marketing season gets underway here
Some larger catalog mailers have applauded the U.S. Postal Service's recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.
To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts
The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.
New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.
Here are some expert tips to take before you develop and launch your mobile marketing campaign.
The Latina shopper is a smart, knowledgeable shopper
Four tips to help companies structure effective incentive programs.
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.