Channel | Engagement

The "Sprite Showdown Amateur Dunk," has a new name this year, the "Sprite Uncontainable Game", and expands its search beyond just basketball players who can slam-dunk.

Can magazines hold onto their identities as they feverishly try to adapt to the surge of the likes of iPhones, iPads, smartphones and tablets? And can they keep marketing themselves through the seemingly old-fashioned direct mail? That was part of the message that came out of the Direct Marketing Association’s Circulation Day conference at the…

Bennigan's, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a "Pub in a Box."

Does it make sense for your brand to run a sweepstakes on Facebook? Here's some sound advice.

Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape. CM:Overall, how did direct mail fare during the economic downturn?

To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.

For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.

Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.

Burt's Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

Wienerschnitzel, claiming to be the world