traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.
Six tips to improve your gift card marketing efforts and three new uses for the cards.
A Canadian hunger charity plans to double its direct mail campaigns to supplement online fundraising.
Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
National E-tailing and Mailing Organization of America fall conference
Is United Parcel Service’s proposed $6.8 billion acquisition of TNT Express just another corporate mega-merger? Could it create such a large and well-heeled behemoth that could endanger postal corporations abroad, or maybe even the U.S. Postal Service eventually?
SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.
A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.
Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.
