Gingrich Rents Donor, Email Lists While Campaign Goes On
GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he's made his donor files available -- while the campaign is still ongoing.
GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he's made his donor files available -- while the campaign is still ongoing.
Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.
The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?
When it comes to the Hispanic consumer, there's what brand marketers know about this demographic and what retailers know. Here's how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.
The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.
ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside-- and perhaps to pick up a few things before they do.
A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.
Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.
"Beard-a-Thon," that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.