Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game
Walmart is partnering with "The Avengers" by debuting a game that melds the in-store experience with an augmented reality mobile app, called the "Super Hero Augmented Reality."
Walmart is partnering with "The Avengers" by debuting a game that melds the in-store experience with an augmented reality mobile app, called the "Super Hero Augmented Reality."
Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%, after increasing his direct mail spend by 36% over the last two years.
Mailers were cautiously pleased that the Senate passed its postal reform bill but see work ahead.
The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called
In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?
Direct-to consumer ads have run in magazines and on television for many years. But how is the market evolving?
Mobile devices did a lot more than warm a bench in this year's NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content-- rising to 91% reach among 18 to 24 year olds.
Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.
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The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That