Managing a Modern Marketing Database
Modern marketing databases are asked to do much more than they have in years past. Decision Software's Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.
Modern marketing databases are asked to do much more than they have in years past. Decision Software's Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.
Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa
Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.
7UP has formed a deal with Alianza de Futbol to launch the Sue
It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.
Data allows GameStop's in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.
Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.
U.S. Bank is rewarding its most loyal check-card customers with