Channel | Engagement

The increasing number of marketing channels, combined with prospects' enhanced ability to research their purchases, has created a significant budgeting problem.

Randy Fox, the managing director at FuzeBuy, shares his expertise about what you need to know to maximize the use of e-gift cards in your programs and how the cards are changing the loyalty

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than…

A Rice University study looks at the long-term viability and profitability of daily deal companies.

  Back in April, Tide began a social promotion on Facebook and Twitter to support Team USA by asking fans to share stories about what the colors of the American flag mean to them, and the stories flowed in.

A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.

American Express Open, the leading payment card issuer for small businesses, has launched its second annual " Break for Small Business" on Facebook.

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.