Channel | Engagement

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue's publication.

2012 PRO Award Finalist: A Squared Group for Gap and the "Pico De Gap" experiential promotion.

2012 PRO Award Finalist: Syfy for Syfy and the "Being Human S2 Temptation Campaign."

2012 PRO Award Finalist: The Marketing Store for Coca-Cola and the "My Coke Rewards Million Point Giveaway" incentive promotion.

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Cottonelle Ultra Switch" promotion.

Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

2012 PRO Award Finalist: AMP Agency for Samsonite and the "Samsonite Tough Tour" experiential promotion.

2012 PRO Award Finalist: Tenthwave for eBay for "The More, the Merrier" Facebook promotion.

2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the "7 Wonders of the U.S.A. Teacher Tour" for Best Cause-based Marketing promotion.

The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo's Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.