Channel | Engagement

Congress has forced the USPS to delay its switch to 5-day mail delivery.

7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

Lists featured this week include National Review and Coverking Package Inserts.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online   Builders from Builder…

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

Lists featured this week include Flying Adventures Magazine and Bowhunt America.

Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.

Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.