Chief Marketer Listline Sept. 9
Lists featured this week include MyTwinn and Discount Dance Supply.
Lists featured this week include MyTwinn and Discount Dance Supply.
Dunkin' Donuts has apologized for the "insensitivity" of an advertising campaign in Thailand featuring a woman in blackface makeup.
Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year's Sochi Winter Olympics.
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
Lists featured this week include Teleflora and LatinFinance.
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here's how you can woo them.
Lists offered this week include One Step Ahead PIP and Sensational Beginnings.
Event Marketer's latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by…