![B2B](https://chiefmarketer.com/wp-content/uploads/2013/11/B2B595-160x125.jpg)
B2B Marketers Unsatisfied With Conversion Rates: CMO Council
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Lists featured this week include Mercy Corps and PSA Group.
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
Lists featured this week include DoggyLoot and Paula Young.
When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.
The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.