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Macy’s New Line, and Spokesperson, Targets Hispanics
Macy's has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.
Macy's has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.
An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.
As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.
Lists featured include ZQuiet and Teenager Pageant.
Five merchandise incentive trends from the IRF's latest research, including data on budgets, what's at the top of the list and what to watch.
eo has inked a sponsorship deal to be a key player within the National Basketball Association as its exclusive spirits partner.
AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.