![2014 PRO Awards Late Deadline](https://chiefmarketer.com/wp-content/uploads/2014/04/Latedeadline-160x125.gif)
How YOU Can Win a 2014 PRO Award
This blog is packed with tips to help you complete the 2014 PRO Awards entry form.
This blog is packed with tips to help you complete the 2014 PRO Awards entry form.
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.
Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.
This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.
This new campaign from Westin Hotels, "Well-Being Movement," adds to the success of the brand's past programs to help guests, and employees, live healthier lifestyles.
One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.
Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
“The more you tell, the more you sell” is still the mantra for many direct mailers.
The LeadsCon New York call for B2B and B2C speakers is open.