Channel | Engagement

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.

Here are three reasons live events are the perfect strategy for your marketing plan.

Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.

Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...

Online retail is growing, but not as fast as offline brick-and-mortar is contracting.

An engaging direct mail campaign helped Google Japan engage with AdWords prospects.

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

Lists featured this week include National Geographic Society Donors and the American Door and Window Institute.

Lists featured this week include Bally's Total Fitness Member Statements and Gerber Babies Email.

Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.