Channel | Engagement

There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

Heineken has added another notch in it "Cities" campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.

It’s been a wild year for influencer marketing as marketers realize big impacts. Here's how influencer marketing went and where it's going.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…

CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.

MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.