![](https://chiefmarketer.com/wp-content/uploads/2015/12/video-camera-300-160x125.jpg)
How B2B Marketers Can Use Video for Lead Gen: Webinar
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them.
Here’s several important facts about email B2B and B2C marketers need to make the most of email marketing.
Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.
Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
Peyton Manning calls out Budweiser during his post-Super Bowl interview. A real win for the brew.
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.