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3 Strategies for Mobile App Adoption Success
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
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Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.
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Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?
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McDonald’s is having fun showing drivers how much easier it is to get to one of its drive through restaurants than to one of its competitors, Burger King